Proof Over Promises

See how HVAC companies like yours are growing faster—and smarter—with Thrive Digital.

At Thrive Digital, we’re laser-focused on results that matter: booked jobs, replacement installs, and consistent revenue growth. Our work is built around clear goals and data-driven execution. Below are just a few examples of how we’ve helped HVAC contractors turn marketing into measurable ROI.
Case Study 1

Local Domination in a Competitive Suburb

St. Louis, MO

Strong local competitors and minimal presence in Google's local map pack.

  • Google Business Profile optimization
  • NAP consistency across 75+ directories
  • Hyper-local SEO landing pages by city/zip
+217% increase in local call volume
#1 Ranked in map pack for 6 high-value keywords
+63% increase in booked appointments YoY

"We used to get buried in local searches. Now we're the first call in our area—and business has exploded."

Case Study 2

Replacing Shared Leads with Exclusive Revenue

Charleston, NC

Wasting budget on third-party leads shared with competitors

  • Custom-built Google Ads and Facebook funnel
  • Dedicated landing pages with instant quote forms
  • Follow-up automation via SMS and email
78 exclusive replacement leads in 60 days
$32K in revenue from a $3,500 ad spend
$93 cost per booked job

"Thrive's leads are exclusive, qualified, and actually convert. We've stopped using all the big lead sellers."

Case Study 3

Automation That Drives Repeat Business

Fresno, CA

No follow-up system for past customers or missed quotes

  • Customer automation sequences for tune-ups, reviews, and quote follow-ups
  • SMS + voicemail drops to re-engage cold leads
112 dormant leads reactivated
$14,000 in revenue from database marketing in 90 days
4.7 to 4.9 Google rating improvement after review request automation

"We had so much untapped value in our database. Thrive's automation brought it all back to life."

Case Study 4

From Zero to $4M+ Revenue

A client came to Thrive starting with zero customers and wanted to build a replacement model revenue stream. Over the course of 6 months, here are the results:

3300+
Leads Generated
$155
Average Lead Cost
450+
Replacement Sales
$4M+
Gross Revenue
12%
Marketing % of Revenue
80%
Highest Efficiency Replacements
Case Study 5

Marketing and Operational Alignment

Location: Central Texas
Industry: HVAC – Residential & Commercial
Partnership Started: Early 2023
  • PPC Management (Google & Meta)
  • SEO & Local Search Optimization
  • Website Redesign & Conversion Rate Optimization
  • Lead Management Consulting
  • CSR Call Tracking & Reporting
  • Seasonal Promotions & Direct Mail Campaigns

When client partnered with Thrive Digital, they were already an established HVAC provider with a strong reputation in the Central Texas market. However, they were experiencing:

  • Stagnant lead volume during key seasons
  • Inconsistent performance from their paid advertising
  • Limited visibility in local organic search
  • Underutilized call center staff with no formal tracking or coaching
  • Unclear ROI from marketing spend

Thrive was brought in to turn marketing into a revenue-generating engine — not just a line item expense.

Thrive began with a full diagnostic of client's current operations, uncovering several gaps and untapped opportunities. We immediately prioritized:

1. PPC Restructure

  • Created new Meta campaigns with distinct creative testing cycles
  • Rebuilt Google Ad groups based on seasonal keywords and service intent
  • Launched dedicated landing pages to improve conversion and lower CPL

2. Local SEO Overhaul

  • Updated and optimized Google Business Profiles
  • Developed service area pages for key cities around Austin
  • Added schema and on-page SEO improvements across the website

3. Website Refresh

  • Reorganized content for clearer CTAs
  • Created install quote funnels with upfront pricing transparency
  • Added trust-building elements: reviews, badges, financing info

4. CSR Performance Reporting

  • Implemented call tracking by source, campaign, and rep
  • Provided weekly call scorecards and call coaching strategies
  • Identified and resolved gaps in service-to-sale handoffs

5. Seasonal Campaigns

  • Rolled out direct mail offers for furnace tune-ups and spring system checks
  • Integrated SMS/email automations for unsold leads
+57%
Increase in Qualified Leads YOY
-41%
Reduction in Average Cost Per Lead
+33%
Increase in New System Installations
SEO Traffic Doubled in Key Markets
98%
Phone Leads Answered Live (up from 73%)
4.7+
Average Google Rating Maintained

More than just marketing success — this was operational alignment across sales, service, and marketing.

Client's leadership team noted that Thrive's impact wasn't just in ad results — it was in:

  • Filling the service pipeline consistently
  • Improving CSR performance with real coaching
  • Identifying replacement opportunities within service traffic
  • Building campaigns that were seasonally and operationally aligned
  • Providing complete transparency on what was working and what wasn't

With a data-driven foundation in place, Thrive and client are now focused on:

  • Launching more aggressive replacement lead funnels
  • Scaling CSR training
  • Testing new product-based campaigns (e.g., Daikin Fit, IAQ upsells)

Ready to Create Your Own Success Story?

Every HVAC business faces unique challenges—but they all have room to grow. If you’re ready to stop guessing and start scaling, let’s talk about how Thrive Digital can help you increase lead flow, improve conversion rates, and drive higher revenue.